That s**t will never sell - Baileys inventor on how innovation works - David Gluckman
Uncensored CMO
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Principles of Successful Innovation and Collaboration
This chapter explores key principles behind successful innovation, comparing various methods from bootstrapping to structured consultancy. It emphasizes the crucial role of senior management, critiques traditional marketing research approaches, and underscores the importance of collaborative efforts among diverse skill sets in fostering creativity and effective product development.
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