The Disillusioned Suburbans

This is a different kind of voter than the one that we think of as a Red Wall voter. It's both your 41-year-old mum of two struggling to pay the bills, fair-minded, working hard and lives in Stephenage. But it's also a very similar demographic kind of person with similar values and attitudes who is not white - disproportionately like to be South Asian. So winning back the Red Wall also requires this sort of voter, but it's a different kind from what you might expect. And the biggest problem is disillusioned Suburbans who are being overlooked.