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Jonathan Rauch on the Volt, Risk, and Corporate Culture

EconTalk

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The Volt Is a New Car for the Masses

This is a big commercial gamble, right? The EV1 was a niche car and GM can lose some money on 3,000 leased cars. What they're talking about for the Volt though is selling them in the tens of thousands. They say again and again this is not a toy for rich people. This is going to be a car for one car family.

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