Deconstructed cover image

Ben Smith on the Bust of the Digital Media Age

Deconstructed

CHAPTER

How to Be a Successful Publisher on Social Media

Buzzfeed was too dependent on Facebook, you know, it felt like that was the core of our strength. We realized we had to find ways to move this audience to YouTube and other places. If one in 100,000 of the Facebook visitors had been converted to a newsletter subscriber, we would have had a huge newsletter business. I don't think you go in on the Facebook kind of driven pivot to video. The economics don't work.

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