3min chapter

Acquired cover image

Spotify CEO Daniel Ek

Acquired

CHAPTER

How to Create a Serial Episode

Lex: It's a little bit like the Spotify adding podcast to a musical. Like we have this audience that is like traditionally very tech focused. And now we're like, well, okay, if we bring something else into it, is that going to expand it? Yeah. But I will say, unlike Spotify, which you can aggregate a bunch of different audiences and then let them choose their own adventure on a really broad platform. We create these serial episodes. If we went on a bender and did eight, then like we're under serving a lot of our other niches.

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