New Books in Economics cover image

Tevi Troy, "The Power and the Money: The Epic Clashes Between Commanders in Chief and Titans of Industry" (Regnery History, 2024)

New Books in Economics

CHAPTER

The Evolution of Political Campaigning in the Digital Age

This chapter explores how political campaigns have evolved with technology, focusing on the strategic use of social media to influence electoral outcomes. It highlights the rising trend of political figures utilizing platforms like TikTok to engage with younger audiences and enhance voter connection.

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