We have a very special guest today. A legend among insiders, Caleb O’Dowd is a master marketer and copywriter. He has been launching and scaling businesses from zero to seven figures and eight figures, through the smart use of great copy and strategic sales funnels. In more industries than I can count. Including some of the most brutally competitive. I was thrilled when Caleb agreed to come on Copywriters Podcast for many reasons, especially the one that he has written a new book: Monetization: How To Optimize Sales Funnels and Skyrocket Backend Profits. Caleb also had the rare and prized opportunity to work with famous copywriter Gary Halbert a while back, and their time together alone makes for a world-class education in direct marketing and copywriting. Hang on tight. This is going to be a great show! -- Caleb’s book: Monetization: How To Optimize Sales Funnels and Skyrocket Backend Profits. https://www.amazon.com/Monetization-Optimize-Funnels-Skyrocket-Backend/dp/B0CWQMM5PZ
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