The Evolving Landscape of Ad-Supported Streaming

This chapter explores the evolution and current state of the ad-supported streaming industry, reflecting on its growth since the early 2000s. It discusses the complexities of content discoverability, user experience, and measuring viewer engagement in the context of both traditional and programmatic advertising. The speakers also address the challenges faced by broadcasters and content creators as the industry adapts to the demands of diverse advertisers and changing audience behaviors.