4min chapter

The Undefeated Marketing Podcast cover image

How Keith Cunningham Lost 100 Million Dollars and Built it Back

The Undefeated Marketing Podcast

CHAPTER

What Makes Financial Statements So Important?

Before I started working with you, I didn't know how to read a P&L or a balance sheet and that's totally embarrassing. Then I attended a business mastery with Tony Robbins and saw you and got inspired to know I need your financials ... For the first time, I feel like I truly understood my financials. And to this day, it's something I'm totally obsessed with... Financials are a strategy document and a scorecard and what gets measured, gets done.

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