3min chapter

Intelligence Squared cover image

How to Flex Your Imagination Muscle

Intelligence Squared

CHAPTER

The Secret Language of Film by Jean-Claude Carrier

The writer was inspired by a book about the work of French film director Jean-Claude Carrier, and his daily exercise with Louis Bunewell. The pair would retreat to their hotel rooms for half an hour each day; they'd come up with a new story. Condé Nast's business model is based on creating ideas: "If your business is creating ideas, you've got to secure the supplier ideas," he says.

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