Unlocking Disney's Magic: AI and Automation in Multimedia Storytelling with Nick Winfrey, Vice President of Data Science & Data Strategy at The Walt Disney Company
The Data Cloud Podcast
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Harnessing AI for Business Innovation
This chapter explores the vital role of AI and automation in transforming business frameworks, highlighting the need for data teams to integrate with marketing and sales departments. It discusses concepts like 'scalable customization' and the development of an audience graph that enhances advertising strategies through hyper-contextualized content. The conversation also emphasizes the evolution of audience behavior prediction as a science, focusing on rapid testing and stakeholder communication.
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