5min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Noam Segal, PhD - When Good Democratisation Goes Bad

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Importance of Engagement in UX Research

UX researchers and designers have been decentralized from their roles as specialists. I suspect this may have been driven by more academics entering the field of UX research. This is a moment of reckoning for us where we have both maybe people in other areas and or automation AI tools that are going to impact the way we work. Are we going to rethink what our role is or not? We should take this moment of reckoning as a time of reflection, he says.

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