Marketing and the Voice of the Business

Richard Arkanbe: For the first time, we have a platform that connects ith what i call the voice of the business to your front line execution. He says marketing tends to be a really big fan of this because they can push right through into the sequence on.Arkanbe: We're seeing more people inside the organization more responsible for generating pipe line and figuring out how to get the cold outbound right has never been more important.