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How to Make Content Actionable
What makes content remarkable is being able to inspire action, helping your reader take action, get a result and then they remember you because people remember results. So when you're writing a piece of content, right? The homing becomes the entire like the first and most important goal of that piece of content was how do we get the reader to the end results that they are looking for. And so what can we do to make content actionable? If things like including templates, checklists, if they need To be able to do something, then that template should be in the resource that you've created or gated. It's much more convincing for them to do something when they know why it