Navigating Mergers, Scaling Teams, and Leading With Transparency with Benoit Skinazi of Equativ
The Next CMO
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Navigating Mergers in Marketing
This chapter explores the unique challenges and strategies involved in navigating mergers within the marketing sector, particularly during the remote work era of COVID-19. It emphasizes the critical role of communication, trust, and team integration while reflecting on the growth journey from a small startup to a global organization. Key insights into the leadership dynamics, the integration of sales and marketing, and the importance of product marketing are also discussed.
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