Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
Champagne Strategy
00:00
What Is Attribution?
The politics is still there for small companies as well. In fact, maybe more so because if they say the wrong thing or report the wrong metric, then they don't get the next funding round and investors get angry with them. I think it's a myth that you start off in the startup and everyone's really honest and it's merit based. It's just the very best startups. They have more in common with the very best big companies than they do with the very worst startups.
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