Live from Abu Dhabi: How the Middle East Holds the Future for the Luxury Industry with Akash Mehta, Dr Vali, Jamie Ray & Magee
Tech Powered Luxury
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Cultural Roots and Luxury Innovations
This chapter explores the journey of a hair care brand founded by siblings, inspired by their Indian heritage and childhood memories, and its remarkable success in the Middle Eastern market. It also highlights the evolution of a luxury healthcare practice that emphasizes longevity and wellness, alongside the growing influence of content creators in the luxury industry. Their insights reveal a transformational shift towards authenticity in influencer marketing, influenced by changing consumer behaviors and technological advancements.
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