4min chapter

How I Built This with Guy Raz cover image

Spikeball: Chris Ruder

How I Built This with Guy Raz

CHAPTER

The Impact of Spikeball on Sales

Spikeball is a company that makes equipment for the sport of round net. It's very intentionally a brand because you made a conscious decision to decouple spikeball from the game and to encourage people to use the name round net. When I did come up with the word round net, part of me was like, don't do it because I of course want the whole world saying the word spike ball. But 90% of me was Like, look, if you are that controlling this thing will probably never get the sport definitely will not get to the size that I think it can be.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode