3min chapter

F1: Beyond The Grid cover image

Paul Stoddart: finding faith in Fernando Alonso and Minardi’s miracle

F1: Beyond The Grid

CHAPTER

The Importance of Sponsorship in F1

I was selling sponsorship that big teams were getting 50 mil for. That's just the reality of the situation. It was relentless trying to find sponsors, trying to find money. I love for me, I still love for everyone. And luckily, 20 years later, or, you know, 17 years later, we're still using the two-seater. We're still getting the buzz. You know, through 4,500 passengers, 70 drivers, 9 or 10 of them world champions. But yes, no, well done, Sebastian. By the way, were there any ramifications of you being on that podium in 2002? No, it was all sorted. It goes to Bernie and Max

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