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164. Rethinks: Using "Pre-suasion" to Influence Others

Think Fast Talk Smart: Communication Techniques

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The Art of Pre-Suasion

This chapter examines the concepts of persuasion and pre-suasion, highlighting how attention and motivation impact decision-making. Through illustrative studies, it demonstrates how subtle cues like background imagery and music can influence consumer choices. Additionally, it explores the role of shared identity in enhancing persuasive efforts and the psychological principle of scarcity.

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