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4min chapter
1124: Addressing Customer Indecision from the Get-Go with Matt Dixon and Ted McKenna
Sales Strategy & Enablement by Revenue.io
Is the Indecision Made Easier to Deal With or Harder?
There are all still all of these concerns that the customer has about no further than the expectations that now exist about free trials and POCs. Why else would you be asking for it unless you didn't trust that what you're telling me is true? And I guess the ultimate, the ultimate evidence would be, you know, we found 46% deals wind up in no decision largely because of that indecision. Matt: You could argue that so with so many different providers in any given space,. there's so many different competitors and they start to bleed together or feel like they're kind of all flavors of the same thing.
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