In this inspiring episode of The Retail Pilot: Leaders & Legends, host Ken Pilot sits down with EGOT-winning artist and entrepreneur John Legend, alongside brand builder Ari Bloom, co-founder and CEO of A-Frame Brands. Together, they unpack the story behind their inclusive skincare line Loved01—a brand created with intention, affordability, and care for melanin-rich and sensitive skin.
John shares how his dual passion for music and academics shaped his career, why love is the foundation of everything he creates, and what it’s like building a brand with his longtime stylistic and creative team. Ari details the strategy behind launching socially conscious brands through A-Frame, lessons from live selling on QVC and Amazon, and how the data is shaping their next moves.
👉 Promo Code: Get 25% off your next Loved01 purchase at Loved01.com with code PILOT25 — valid through May 1.
📌 Chapters & Highlights:.
John’s Early Career Path
From piano lessons at 4 to BCG consultant by day and musician by night—how John balanced brains and creativity.
The Origin of A-Frame & Loved01
Ari shares how A-Frame Brands came to life and why teaming up with John was a natural fit.
Why the Name “Loved01”
The personal meaning behind the brand name and how it reflects self-care and connection.
Filling the Skincare Gap
Designing products for melanin-rich and aging skin—without celebrity price tags.
Formulation & Sourcing Strategy
How Loved01 created high-quality, plant-based products domestically with no compromises.
Chrissy Teigen’s Favorite Products
What John’s wife loves about the brand—and why their $15 exfoliator beats high-end competitors.
Retail Approach & Affordability
The importance of being accessible—through retailers like CVS, Amazon, and QVC.
The Power of Live Selling
Why QVC, CBS, and Amazon are outperforming traditional ad spend—and how John’s charisma shines through.
Using Data to Drive Growth
How real-time feedback helps the team pivot, learn, and win with the right audiences.
Expanding the Brand & What’s Next
New products, fragrance updates, B2B partnerships, and opportunities in hospitality.
Rapid Fire Fun
John shares his favorite clothing brands, travel destination, dream meeting, and more.
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