Revenue Execution: Defining the Standard for Revenue Excellence cover image

Closing with Confidence: Security as a Competitive Edge in the Sales Process

Revenue Execution: Defining the Standard for Revenue Excellence

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Building Trust through Risk Management

This chapter discusses the crucial role of trust and risk management in modern business, especially due to recent security concerns. It emphasizes the need for thorough security assessments and compliance with standards like SOC 2 to foster customer confidence and facilitate B2B sales.

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