#5: Jonathan Davis—How to Make Your Call to Action Irresistible
The StoryBrand Podcast
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The Power of Direct Response
I can think of maybe two shows where we've had a version that has performed the same for more than six months. I remember even with an email campaign, because a lot of people who are listening, they don't have an infomercial with their website. We sold 168 units, which was not enough units. And with less than two weeks later, it created a whole new campaign to the exact same list that had just rejected the product. It's how you build a business.
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