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Ruth porat is a jerry mc guire c f o. She's all, show me the money, right? And if you can't show me themoney, sorry. You want to be able to run a lot of experiments, run them with a very low cash outlay, if you can get away with it. Give the experiment a certain period of time, and if it's not delivering returns in that period, you want to shut that down. So it's heartening to see this, where they're going old school, running experiments and then ending them when they should be ended. It was the right move to make because it wasn't a big project that returning
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