How to kill your bad ideas, w/Zynga's Mark Pincus
Masters of Scale
00:00
The Pain of Un-Scaling Data
Zynga founder Mark Pincus says standardizing data is the key to success. He and his team at Zynga tracked every click on their games down to the last minute. The company invested so much that they were called 'stupid' for over-investing, he says. But it paid off in a huge cache of valuable insights about what players want from new features.
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