The Value of Sponsoring a Podcast Network

I would assume it's mostly just that those two, you know, like control and pricing efficiency are probably the two biggest reasons to do it. The thing that I'm not sure of is what it ended up paying each individual creator enough to make any of this worth it for them. It feels like we'll have some updates on that as we continue to see how this one plays out. We'll have to wait for the data to come in on that. Like you said, but I'm banking on the value of podcasts increasing over time.