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Theo Katzman on Recording, Songwriting and Staying Independent
The New Music Business with Ari Herstand
Creative Marketing Campaigns on TikTok
There are some people who are marketing brilliantly on TikTok using the platform in extremely innovative ways which I think are so creative. You can come up with really interesting creative marketing campaigns because it becomes you know who you're targeting and what your audience is but also sometimes your audience will find you based on that beacon of a lighthouse home to send out. Refocusing the thinking around how you want to approach marketing would be the way to go and it's got to be authentic.
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