2min chapter

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Making Your Creative Agency Attractive for Acquisition

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

Navigating Agency Acquisitions: Key Insights for Feasibility

This chapter explores the relationship between creative agencies and acquisition brokers, focusing on the evaluation criteria used for acquisitions. It offers insights for agency owners on how to effectively handle potential acquisitions, highlighting the importance of solid business metrics and profitability for survival in a challenging market.

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