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Guillaume Moubeche — Bootstrapping to $10M+ ARR, Marketing Like a Media Company, & Positioning in a Crowded Market

Everything Is Marketing

CHAPTER

Retention Is the Most Important Part of Product Marketing

"We call this like a gross circleo love. Because essentially, like pretention is the last part and the most important part," she says. "Once you have this love lovable brand, and you can always inspire people, then you can come back to this part of educating people." She adds that when people are inspired by you, they're much more likely to listen to what you say.

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