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Building a Soccer Club: Challenges, Expectations, and Responsibilities
This chapter explores the challenges faced in marketing a non-league soccer club to an American audience, the expectations and dynamics within the club, and the responsibilities of the managing director. It also discusses the personal life of the speaker and their passion for football, as well as the community focus and connections made through their club. Lastly, it touches upon funding, sponsorships, and the long-term vision of launching a professional team.