EP012 - John Coyle on Why Creative Isn't Your Biggest Lever & Usefulness of Mall Kiosks
Whale Informed by Triple Whale
Is There Anything You Can Do That Can't Be Done?
Tripewale: A lot of brands, if you've been around for a little while at this point, there's nothing you can do that can't be done. Tripewale: For certain brands, they're pretty far away from launching crappy creative in a year and a half. And i would say that your biggest lever is the ability to find your biggest lever, which i think is a big way tripewale comes in,.
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