How Did the Bete Sea Part Set You Up for Being Good a Better?

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B to be marketing needs to think more like b to see marketing, says Be. "You've got to get their attention first," he adds. He worked for two and a half years on the consumer brand that was bite cleaning product. 'We had to work really hard to convince our customers that we weren't just soap a'

B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it.

From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience.

Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok.

You’ll also hear why creativity is a competitive advantage and what Jason’s learnt after more than a decade in the industry.

And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to www.decibelads.com to get up and running.

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