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15min chapter
#84 Secrets to building the largest Honda store in the U.S., Betting big on small brands, 100% commission pay plans, Why leasing took over Florida, Philanthropist disguised as a car dealer? | Rita Case, CEO of Rick Case Auto Group
Car Dealership Guy Podcast
Innovative Strategies and Unique Amenities at the Largest Honda Store in the U.S.
Exploring the Honda dealership's approach to becoming a destination by offering diverse amenities like a gas station with car wash, barbershop, and a wedding chapel. The chapter also delves into their successful tactics such as doubling the factory warranty on cars purchased and implementing a 90-minute guarantee for car purchases to enhance customer experience. Furthermore, it discusses the dealership's operational efficiency, familial culture among associates, 100% commission-based pay plans, and recruitment strategies to meet the evolving industry demands.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode