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S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process
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Selena Gomez's Rare Beauty
Rare Beauty has over 7 billion views on TikTok about Selena Gomez's brand. They're heavily, heavily reliant on PR influencer and what Katie calls creator community marketing. According to similar web, they get 1.7 million unique visitors a month. Glossier did 75 million with 454 employees, whereas Rare Beauty did 60 million with 80 employees.
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