The idea that every time a conspiracy theory will tend to reveal what's the anxieties of the culture that's playing around with it. With that in mind, you talk in the book about birthers and how there's sort of some very specific things that are going on when people really get into the idea Barack Obama was not born in the United States. Could you kind of break down from that perspective what is someone who is believing that, what are they getting out of it? Well, obviously it varies from one person to another, I mean I describe three sort of big reasons why I think that story, you know, persisted even after it was clear that the evidence wasn't there for