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203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work

How to Sell Advice

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How to Be a Successful Marketing Consultant

The reason I like strategic advisory is I can operate really, really nice in that three to five range. They don't look me at me as a major expense. So, the relationship can be happy and it can be long-term. And that's what I want as a marketing consultant,. I want clients for the long-term, six months, nine months, 12 months.

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