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How to Craft an Irresistible Offer with Jason Van Orden

The Recognized Authority

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Crafting Questions, Researching for a Book, and Using Client-Friendly Language

This chapter explores the significance of using open-ended questions for feedback, the value of requesting interviews for research with proper incentives, and the challenge of experts communicating in client-friendly language. It also discusses the 'curse of knowledge' and outlines four key points on communication strategies.

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