Andy: I would do such a great job to where there's no doubt that when I walk away they say dude you can't go anywhere else. We work in a word of mouth authentic recommendation loyalty economy and we're not trying to get the one sale anymore. Like you guys out there who run these little widget campaigns and you're econ and you're making a couple grand or fucking 20 grand or 100 grand a month right now. You don't know what the fuck rich is because you're using a single tool to create cash flow instead of using the tool to create the brand, Andy says.