IKEA—Ingvar Kamprad’s startup from 1943
Talks with Petri
Ingvar's Sense of Humor
There's a comical aspect of it all as well and then of course he had a sense of humor this Andrej very much so. But also where Ingvar often it's these kind of situations he pushed some sort of funny story that he often had some sort of nose for that will work out okay. So what I think from here was that he actually didn't want to be the lead he wanted you be the guy stalking the technicalities he could sort of step back. Which might have been true at the time actually.
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