Three Rules cover image

Taking Minimalism Too Far

Three Rules

CHAPTER

Is This Clickbait or Not?

Everything in a sense has clickbait. It's just because if the content was just there by itself, there would be no way to mask it. So establishing that promise past the thumbnail is what's important for subscribers. But when I think clickbait, I think people who are not subscribers who are deciding to click on something just because they saw the image.

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