2min chapter

The SaaS Revolution Show cover image

Bootstrapping vs VC Backed: Why Patrick Campbell Thinks Bootstrapping Reigns Supreme

The SaaS Revolution Show

CHAPTER

How to Be a Successful Bootstrapper

On acquisition, bootstrappers tend to be scrappier. "I just want to go in and build the thing," he says of his startup's strategy. On demand gen: "Everyone's got their own word for it" on a continuum from self-serve to sales.

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