86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner
The Disruptive Voice
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Using the Jobs to Be Done Framework to Accelerate Customer Acquisition
Clay: Do you have any examples of start ups where they applied the jobs to be done framework, and it unlocked growth or help them to move up market in an established industry? Yes, sure. So one company i worked with called popsa. They make photo books. And pretty quickly we figured out actually something that sounds obvious in hindsight, which is that's not a job to be done. Another example that comes to mind was second nature. The root cause of problems that face modern people, like type t dibedes and dementia, and even cancer and heartdeses, stemp from metabolic disregulation.
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