S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation
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Collab
The beverage company that you always work with charges $150,000 to do a collaboration. The revenue is actually low seven figures. And they did just in this one collab. I think this this collab might have just put them on the map. Good for them. That's really amazing. Like usually if sniff is like creating a center, a candle or something, they're like, look, we're going to take all the risk of making producing it,.
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