The Importance of Timing in B2B Sales

Sales is a zero sum game. You've just got to be 1% better than both the competition and the status quo or the way that the buyer is doing things right now to win every single time. If you're getting wrecked by your competition, then just put in the work and get that 1%better than them and you'll eat their lunch everysingle time. Rule number five: Unless you master sales, you're never going to reach your potential of reaching what you want.