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41: Beginning of the Empire

Mostly Technical

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Optimizing Pricing Strategies and Revenue Growth

The chapter delves into determining the necessary size of a mailing list for a specific conversion rate to meet income goals, settling on a sticker price of $199. Pricing strategies for a product, course, and content tiers are explored, including offering discounts for group purchases and adding value through different tiers. The focus shifts to planning continuous revenue generation through collaborations, new content, and various media channels to sustain a profitable educational business.

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