1min chapter

The Forum cover image

Making scents: The story of perfume

The Forum

CHAPTER

Perfumes - What's That?

Before cutty people were thinning fragrances in commonand bottles. Cutty has the idea to link a perfume with the bottle. And that was the starting point of what weare doing right now. The story goes that he was trying to get his fragrances picked up by a fancy department store, and in order to show that his fragrance would sell in droves, he smashed a bottle on the floor. We've talked a lot about france. What about the taste for perfume in america, especially during the first world war? What was happening there?

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