#357: Sales Training for Non-Sales People
The Advanced Selling Podcast
00:00
Train Enthusiasts
Salespeople spread jargon around, thinking that it validates how smart they are. Here's note to managers or leaders who oversee non, non salespeople: train encounters. So for example, technician gets an encounter where the customer says, you know what i like you're doing here, but we don't need that. Resistance or objection is a rejection. And so rather than teaching technical people this long, drawn out sales processto teach em how to handle the ky ten, 15, 20 key encounters.
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