The Paul Brothers: From YouTube to Controversy

This chapter explores the journey of the Paul brothers as they transition from YouTube stars to influencers in boxing and NFTs, scrutinizing their controversial methods of staying relevant. It highlights the societal implications of their narratives of redemption, intertwining themes of mental health, celebrity culture, and the impact of social media on their fame. The chapter also touches humorously on new apps, sports betting, and the intersection of pop culture with political events, creating a rich tapestry of insights into today's digital landscape.