How to Start a B2B Growth List

Most B2B companies are not posting the volume that we need to be posting on social. Most of what they're posting is like, come to our webinar next Wednesday. So for a marketer who's maybe just joined a company and it's like, this is great. We don't have any hits. Like we don't have anything that's that I can repurpose or reuse. And in that case, you have to like develop a hook, develop a premise, develop some sort of core content,. episodic content that is going to allow you to start posting on a more regular basis.